To meet our 2030 climate goals, more than half of all new cars sold in the UK must be electric by 2028 – up from just 11.6% last year. But despite the looming petrol and diesel car ban, many Brits remain reticent when it comes to EV adoption.
A recent JustPark study into EV barriers found that almost two-thirds (62%) of respondents would not consider switching to electric because of a lack of reliable and convenient charging points. Nearly half (42%) cited the higher price point of EVs as a major issue, as well as the lack of second-hand options on the market. The study also revealed a general lack of knowledge and awareness: many drivers simply don’t know where to start when it comes to choosing an electric vehicle.
But change is afoot. 2021 saw the largest ever increase in the number of EV registrations, up 92% on the previous year. In June 2022 alone, battery-electric cars accounted for 16% of all new car registrations in the UK. Public EV charging infrastructure continues to improve, and initiatives like JustCharge – a network of bookable home EV chargers – are working to gradually open up the UK’s 400,000 private chargers for public use.
Now, in a bid to tackle other barriers to adoption and get more Brits behind the wheel of an EV, JustPark is offering drivers the chance to win a free six-month subscription for an Audi e-tron electric car. The UK’s largest parking network has launched a nationwide #RateMyDriveway competition, inviting people to take a picture of their driveway or parking spot and upload it to the JustPark website. The brand hopes the competition will encourage more drivers to take the plunge and go electric by showing them just how hassle-free the switch can be.
Entries will be judged on driveway layout and design, as well as security, ease of access and weather protection. A shortlist will be put to a public vote, with the winner taking home a six-month subscription to online EV service, elmo drive. Ten runners up will also receive £200 off their first month.
For existing EV drivers that have already made the switch, JustPark offers numerous other rewards, including a free £50 Amazon voucher when you list your charger on its network for 3 months and 50% off when you book an EV charging space via the app or website with your Visa card.
Mike Strahlman, Director of EV at JustPark said: “Transport makes up 26% of all UK carbon emissions – the largest of any sector – but we have all the tools we need to reduce this dramatically over the next decade.
“We are constantly working to expand our network of EV chargers across the UK to allay drivers’ charging infrastructure concerns, and we hope this latest initiative will help to break down other barriers to EV adoption and make the transition as seamless as possible.
“By showing drivers just how quick, easy and affordable going electric can be, we want to encourage more of them to make the switch and be a part of the climate solution.”
The competition is open now and runs until 23rd September 2022. So, if you have a driveway worth shouting about, get your submission in today.